Short answer
As of October 2026, Meta says Muse is free for most needs, with subscription plans for more, and its newsroom lists no prices. Press reports a free tier plus $20 and $100 monthly plans. This guide separates what Meta says from what is reported, and shows how to cost a real business setup.
What Meta says, and what it does not
Meta's own wording is that Muse is free for most needs, with subscription plans for more. Meta's newsroom does not list prices, and the same pricing statement appears for Muse for Small Business, announced September 29, 2026.
That leaves the specific numbers to the press, which is why they need careful labels.
The figures that have been reported
| Item | Figure | Source status |
|---|---|---|
| Free tier | Reported to cover up to 100M tokens per week | Per eesel.ai citing Mark Zuckerberg's post; not on Meta's newsroom |
| Mid plan | $20/month | Press-reported (Axios, via Benton and others) |
| Top plan | $100/month | Press-reported (Axios, via Benton and others) |
| Plan names | Launch coverage calls them Power and Maximum | Press-only; Meta does not name tiers |
| Web vs iOS price difference | Not confirmed | Do not assume |
| Team or seat pricing | Not confirmed | Muse is tied to one personal Meta account |
Treat every figure above the first row as reported, not official. Prices on products this new change quickly, so confirm in the app before you pay.
What the price does not include
A subscription price tells you what you pay for access. It does not cover the costs that decide whether Muse actually works for a business:
- Your time. Someone has to teach it your preferences, review what it does and correct mistakes.
- Team coverage. Team and multi-user features are not confirmed, so five people might mean five personal accounts.
- Phone. Phone calls are not confirmed, so a phone service would be a separate cost.
- Region. Muse is available in the US and Canada only.
- Data risk. Training opt-out is reported to be on by default, and the Confidential VM is not live yet.
For the non-price side, read Is Meta Muse good for business?.
A practical way to budget
- Start on the free tier for two weeks with non-sensitive tasks and note where it saves you time.
- If you hit limits, check the in-app price before upgrading, since reported figures may have moved.
- Add up the hours you spend supervising it. That is a cost, even if no invoice arrives.
- List what is not confirmed, such as phone and team access, and price the substitutes.
- Only then compare the total to a managed alternative.
Most owners who skip step four are surprised by it at renewal time.
Costing a working business setup
Say you want an AI to cover customer calls, lead follow-up and a bit of back office. Here is how the two approaches build up, using only published or clearly labelled figures.
| Cost line | Muse route (Oct 2026) | Oraculo route |
|---|---|---|
| Agent subscription | Free, or reported $20 or $100/month | Starter $312/month (6 hrs/week at $12/hour); Business $1,500/month (43 hrs/week at $8/hour) |
| Setup | Self-serve, your time | $499 one time, four 1-hour Zoom sessions with an engineer |
| Business phone line | Not confirmed; separate service needed | Included in the employee; calls $0.19/minute |
| Team access | Not confirmed | Business plan includes a dedicated Slack account manager |
| CRM | Connectors listed in Muse for Small Business (for example HighLevel) | Works your CRM or the built-in CRM add-on at $50/month |
| Guarantee | None published in our sources | 30-day money-back |
Muse is clearly cheaper to start. The question is what has to be bolted on to reach the same coverage, and who does the bolting.
How Oraculo's pricing works
Oraculo bills for hours of work using a published task-time chart: each task type has a set time value, so you pay for work done, not compute time. Starter is $12 per hour, 6-hour weekly minimum ($312/month). Business is $8 per hour, 43-hour weekly minimum ($1,500/month). Enterprise is custom, or 30% of what it saves you. Billing is monthly, locations are unlimited and you get three free billing disputes a month.
For the site's own comparison, a typical five-person business stack that Oraculo can replace is estimated at about $17,410 a month, covering a receptionist, an office manager, an agency and several subscriptions. That is the site's estimate, not a promise for your business. Read how much an AI employee costs to run your own numbers, then book a 20-minute demo if you want yours priced against the chart.
When the cheaper plan is the right plan
If you are a solo owner in the US or Canada who wants a personal helper, the free tier or a reported $20 plan is a sensible place to start. Keep the sensitive material out until you have checked the data settings.
If your costs are missed calls, slow lead replies and staff who need managing, the cheaper subscription may cost you more in lost work. Compare directly in Oraculo vs Meta Muse.
Key takeaway
Muse is free or cheap to try, but its published pricing is thin and its business setup costs are yours. Price the whole job, including phone and team coverage, before comparing sticker prices.
Frequently asked questions
How much does Meta Muse cost?
Meta says it is free for most needs with subscription plans for more, and lists no prices. Press, citing Axios, reported a free tier plus $20 and $100 monthly plans. Those numbers are reported rather than official as of October 2026.
What are the Muse plan names?
Launch coverage called the paid plans Power and Maximum, but that is press-only. Meta's newsroom does not name tiers, so check the app for the real labels.
Is Muse cheaper on the web than on iOS?
That is not confirmed. Earlier claims of a web discount have no support in Meta's published material, so do not assume a price difference by platform.
Does Muse have team pricing?
Team and multi-user features are not confirmed. Muse is tied to one personal Meta account, and Meta's small-business page does not mention seats or roles. Ask Meta before budgeting for a team.
Is Oraculo more expensive than Muse?
Yes on sticker price: Oraculo Starter is $312 a month plus $499 setup. It includes phone coverage, multi-channel messaging, engineer-led setup and a 30-day money-back guarantee, which Muse has not published.