Short answer
An AI video editor that posts for you takes the raw clips you film on your phone, cuts them into short vertical videos with captions, writes the post text, publishes to Instagram, Facebook and TikTok, replies to comments, and sends you the link. You film; it handles editing, scheduling and posting. You approve anything you want to check.
Filming is easy. Everything after it is the problem
Most owners have no shortage of footage. The contractor has 40 seconds of a tile floor going down. The salon has a color transformation. The restaurant has a flaming pan. The clips sit in the camera roll because turning them into a post means trimming, captioning, picking a cover frame, writing text, exporting in the right shape and uploading to three apps.
That chain of small steps is why business accounts go silent for weeks. Hiring an editor or social media manager fixes it, at a price. A delegate you can send clips to by text is a cheaper way to close the gap.
From camera roll to published post
- You send the clips by WhatsApp, iMessage, Slack, Telegram, email or the Oraculo app, with a sentence of context: 'Kitchen remodel day 3, cabinets going in, customer loved the color.'
- Oraculo trims the dead air, orders the best moments, formats for vertical video and adds captions, since most people watch muted.
- It writes the post text and hashtags in your voice and picks a cover frame.
- It sends you a preview if you want to approve, or publishes on the schedule you set.
- It posts to Instagram, Facebook and TikTok, replies to comments and questions, and sends you the link.
For a broader view of social work beyond video, see AI social media manager for small business.
Ideas by type of business
| Business | Raw footage you already have | Post it can make |
|---|---|---|
| Contractor or landscaper | Before, during and after walk-arounds | 30-second transformation with caption and area served |
| Salon or barbershop | Chair-side clip of the finished cut | Reel with the service name and booking prompt |
| Restaurant | Plating, pour, kitchen action | Daily special video with price and hours |
| Real estate agent | Listing walkthrough | Short tour cut with highlights and a call to action |
| Gym or studio | Class highlights, member milestones with permission | Weekly recap and schedule reminder |
| Retail boutique | New arrivals on a hanger or a model | Drop announcement with sizes and link |
What a request looks like
Oraculo cuts the six clips down, leaves out the one you flagged, adds captions and posts at 6. If a viewer comments 'how much for something like this?', it replies with your approved line and invites them to message for a free estimate, then follows up with the lead through the process described in AI lead follow-up.
A reel that brings in questions is only useful if someone answers them, which is why posting and replying belong together.
Quality control and honesty
An editor can only work with the footage it gets. Shaky clips, noisy audio and dark rooms limit what comes out, so a few filming habits help: shoot vertically, hold steady for five seconds, film before and after shots from the same spot, and say the key detail out loud so captions are accurate.
- Approvals. Many owners approve the first several posts, then switch to approve-only-new-formats.
- Permissions. If a customer's face, house number or child appears, you decide whether it can be posted. Tell Oraculo your rule once.
- Music. Choose licensed audio within each platform's tools and your own rights; check what a platform allows for business accounts.
- Claims. It will not invent testimonials, awards or before-and-after results. If it is not in your footage or notes, it is not in the post.
Beyond the single post
Once a rhythm exists, the same employee can run the surrounding work. It can turn a long recording into several short clips, keep a posting calendar around holidays and slow days, answer DMs, and send you a weekly summary of what was posted and what drew replies. If you also have a website, new videos can be added to the right service page, which is easier to manage when the same agent maintains your website.
- Consistency. Three posts a week for a year beats thirty posts in a burst followed by silence.
- Repurposing. One video becomes a Reel, a TikTok and a Facebook post with platform-appropriate text.
- Comment management. Helpful replies in your tone; complaints and anything sensitive come to you.
What it does not replace
A brand film, a high-production ad or a spot that needs a director still calls for a human production team. Oraculo is for the steady stream of everyday content: jobs, products, specials, behind-the-scenes. It does not decide your brand strategy, and it cannot create footage of work you have not done.
Pricing and next step
Billing follows a published task-time chart, so you pay for the work done. Starter is $12 per hour with a 6 hour weekly minimum, $312 a month. Business is $8 per hour at 43 hours a week, $1,500 a month. Setup is $499 one-time, with four 1-hour Zoom sessions with an engineer who connects your accounts. A 30-day money-back guarantee applies.
Compare to a human editor in AI employee vs social media manager. To try it on your own clips, book a 20-minute demo.
Key takeaway
Content fails at the editing step, not the filming step. Send the clips, and an AI employee turns them into posts, publishes them and answers the comments.
Frequently asked questions
Which platforms can it post to?
Instagram, Facebook and TikTok, plus replying to comments on them. Connect your business accounts during setup, and decide whether it publishes automatically or sends each post for approval first.
Do I need to send finished footage?
No. Raw clips from your phone are fine. It trims, orders, captions and formats them. Better footage helps, such as steady shots and clear audio, but you do not need editing skills or software.
Will it add music or effects?
It can add captions and basic edits. For music, use audio that you have rights to use and that the platform permits for business accounts. Tell it your preferences, including no music at all.
Can it avoid showing customers' faces?
Give it a rule and flag clips, and it can leave them out. Reading faces and permission is not perfect, so for sensitive content keep approval on and check previews.
How is this different from CapCut?
CapCut is an editing tool you operate yourself. Here, you send clips and a sentence by message, and the editing, posting and comment replies are done for you, then reported back.